FCA CEO Sergio Marchionne claims Ferrari is not an automaker; it is a luxury goods brand and must be viewed accordingly. Actually, he’s not off the mark.
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Ferrari Valued At US$9.8 Billion In IPO, Demand Exceeds Stock Almost Tenfold
http://carolinademi.blogspot.com/2015/10/ferrari-valued-at-us98-billion-in-ipo.htmlFCA CEO Sergio Marchionne claims Ferrari is not an automaker; it is a luxury goods brand and must be viewed accordingly. Actually, he’s not off the mark.
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