For more than 20 years now, BMW has catered to the needs of its customers (or at least most of them…) searching for a bespoke touch through its Individual program. It all started in early 1990s when BMW created a uniquely colored and trimmed 750Li V12 for German fashion designer Karl Lagerfeld, with the Bavarians seizing the opportunity to give birth to a new sub-division that has since found many imitators in the industry. Read more »
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